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Things We Like: Helix by Joseph Joseph

At Version 22 our mission is to create original products that take a new approach to existing problems. This is why the Helix juicer by Joseph Joseph caught our eye. Wait… Who or What is Joseph Joseph? Joseph Joseph was a design firm founded…
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Things We Like: Brushing Your Teeth in 10 Seconds

Did you know that on average we spend 108 days in our lifetimes just brushing our teeth. A hundred and eight days... crazy. Today I stumbled across a very interesting, if slightly weird, campaign on Kickstarter. The campaign is (very successfully…
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Things We Like: Panobook by Studio Neat

You may remember that we interviewed the guys at Studio Neat a while back (you can read the interview here). Well we've got an exciting development for you. Unbeknown to us they had been working on a new product behind the scenes and they…
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Inventor Insights: A Q&A with SNOOKS, the girls behind the FIRST Women's British Outerwear Brand

  Photo Credit: Beth Walsh | Susie Beere (left) & Sophie Kelly (right), co-founders of SNOOKS   Version 22 fist came across SNOOKS a few years ago when they joined The Studio, the small business hub for Loughborough Graduates…
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June 2017: TV fame in China, the World's Biggest Spreadsheet and a Yellow Jar

Though none of the team at Version 22 have been on an adventure to China this month (see last month's post for that story), quite a bit has been happening nonetheless. Here are our choice highlights. TV Fame in China Earlier this month the…

Kickstarter Series #12: Facebook & Kickstarter - How To Use The World’s Biggest Social Network To Supercharge Your Campaign

Kickstarter and social media go hand in hand. Actually, Kickstarter is even a social network in itself if you think about it… Through Kickstarter, people: - Chat about various hot topics - Like and comment on posts - Update others…

Kickstarter Series #11: Soft But Not “Fluffy” - An Insider Guide to Soft Launching Your Crowdfunding Campaign

Last week saw the remaining lesson in how to create the heart of your campaign, the content. An integral part of any campaign, and the direct way to tell your story to your audience. EVERYTHING you do in you campaign points to this content and…

Kickstarter Series #10: The Heart of Every Crowdfunding Campaign - The Content (Part 2 of 2)

Welcome back to Version 22's Kickstarter How-To Series. Since the last lesson, we took a break from writing to work solely on bringing our Nimble campaign from idea to life, and so time for creating content like this had been put on hold for…
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May 2017: A trip to China, a mayor, a catwalk and rain.

This month involved a trip to China, a Mayor, TV cameras and rain. This month was the Grand Final of the Design Intelligence Awards we mentioned in April. A coming together of 22 finalists from all over the world… which included Version…

Nimble VS Human - The Story So Far

We originally designed Nimble for one purpose, opening food packaging in the kitchen. But since its humble beginnings a few years ago, and to this day, people using Nimble continuously surprise us with the creative uses for Nimble they've…